In the good old Italian family tradition, Mario's daughter Luisa took the helm from him and was succeeded by her own daughter, Miuccia 20 years later. Miuccia breathed new life into the company with many innovative ideas on the advice of her business manager, Patrizio Bertelli.
The classic Prada handbag that exuded a casual aura of luxury—released in 1985—became an overnight sensation with its fine craftsmanship, sleek lines, practicality and sturdiness. This seemingly offhand aura of luxury has become the Prada signature.
The Prada brand has been a premium status symbol since the 1990s, and the now married Bertelli and Miuccia constantly take the company to newer and newer heights being awarded the CFDA Designer of the Year.
Prada and the De Rigo group came together to form Prada eyewear. Prada sunglasses and Prada glasses soon became very popular with the public for their excellent quality and unique and exquisite styles. Prada eyewear is manufactured in state-of-the-art laboratories using cutting-edge technology.
Prada glasses are functional as well as trendy; they provide excellent optical clarity and make a bold fashion statement, which is why many celebrities have been spotted wearing designer Prada sunglasses, including Christina Aguilera, Jennifer Garner, Miranda Kerr, Kourtney Kardashian, Lady Gaga, Jessica Alba, Brad Pitt, Justin Timberlake and Gerard Butler, to name but a few.
Prada inevitably dictates fashion trends season after season and Miuccia Prada delights in pitting fashion against style, which has elevated Prada sunglasses to cult accessory status. The Prada eyewear ranges offer both masculine and feminine styles of Prada sunglasses, Prada Sport sunglasses and Prada glasses.